Mahindra vs Indigo, Story of 6E

M&M VS INDIGO

InterGlobe Aviation Limited, the parent company of IndiGo Airlines, filed a lawsuit against Mahindra Electric Automobile Limited, a brand of Mahindra & Mahindra, over the name BE '6e', which is the name of its newly launched electric coupe SUV. 6E also happens to be the callsign of the low-cost airline. Now, the aviation giant filed a lawsuit against the Indian automaker in the Delhi High Court, with IndiGo having the '6E' trademark in multiple classes such as social media advertising, advertising services related to transport and delivery services and airline services that offer passenger travel and cargo delivery.

Mahindra & Mahindra issued a statement saying, "Mahindra Electric Automobile Limited, a subsidiary of the Company, revealed its electric origin SUVs the BE 6e and XEV 9e on 26th November 2024. M&M has applied for trademark registration under class 12 (vehicles) for "BE 6e" a part of its electric-origin SUV. They added. "Hence, the Company does not see a conflict as Mahindra's mark is "BE 6e," not the standalone "6E." It differs fundamentally from Indigo's "6E," which represents an airline, so there's no risk of confusion. The distinct styling further emphasizes their uniqueness."

M&M further elaborated that they are in mutual discussions with InterGlobe Aviation Limited to find a feasible solution. They mentioned, "The Company has been transparently disclosing the material litigations on the company to the Stock Exchanges and will continue to do so in compliance with the Listing Regulations.