Mahindra Thar Roxx Becomes The World’s First SUV To Feature A 4-Channel Dolby Atmos Audio System.

One of India's most popular SUVs is the Mahindra Thar, and with the introduction of the Thar Roxx, Mahindra has shown us that an off-roader can be a daily driver too.

The Thar Roxx now gets an innovative addition called the 4-Channel Dolby Atmos Audio System.
(Point to note is that Mahindra offers a whopping 16-speaker audio system with a combined output of 1400W).

This is the world’s first SUV to get a 4-channel immersive audio system with Dolby Atmos. Only the top-spec AX7L trim level is offered with this innovative feature.

With this addition, Mahindra aims to provide the most authentic experience for the audiophiles, irrespective of the terrain, taking on dirt trails, exploring unknown territories with the best sound experience.
This new system unlocks unmatched immersion, depth, and realism in the audio

Image credit:- Rushlane

The Thar Roxx features a 9-speaker setup with a combined output of 400W. The system comes with a complimentary Gaana subscription too, for a limited time. Thar ROXX owners can immerse themselves in Dolby Atmos music anytime, making every ride truly unforgettable.

STATEMENT FROM THE COMPANY:-

Commenting on this collaboration, Karan Grover, Senior Director, Commercial Partnerships - IMEA, Dolby Laboratories, said, “We are excited about the possibilities that our collaboration with Mahindra can bring for customers, especially in India. With Dolby Atmos in Thar ROXX AX7L, we’re taking the car journey to an entirely new level by transforming the interior cabin into a personalised concert hall on wheels, making every ride an immersive audio experience that complements the adventurous spirit of the Thar ROXX AX7L.”

Mr. Velusamy R, President – Automotive Technology & Product Development, Mahindra & Mahindra Ltd, said, “At Mahindra, it is our constant endeavour to explore limitless boundaries in automotive innovation, and the Thar ROXX is a testament to that spirit. By being the first vehicle in the world to feature Dolby Atmos, featuring 4 channels of immersive audio integrated into the premium 9-speaker Harman Kardon-branded audio system, we are redefining the driving experience. No matter the terrain or conditions, the Thar ROXX delivers a sensory experience like no other SUV of its kind on the Indian roads, bringing every moment on the road to life with Dolby Atmos.”

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