Audi India Opens Pop-Up Store in Kanpur

New format aims to enhance customer engagement with interactive experiences

New Retail Concept in Kanpur

Mumbai, March 24, 2025 – Audi India has launched a pop-up store in Kanpur, located within the Cawnpore Club. The store is designed to provide an interactive experience, featuring an Audi vehicle along with a selection of genuine accessories and merchandise.

Store Features and Customer Experience

The pop-up store includes an indoor car display, an Audi Library showcasing customization options, and a consultation area for customer discussions. Accessories such as bespoke interiors and performance upgrades are also on display. Digital engagement tools allow customers to explore vehicle features, compare models, and configure specifications.

Perspectives from Audi India

Mr. Gautam Garg, Dealer Principal, Audi Lucknow said, “We have been proudly associated with Audi in Uttar Pradesh for over a decade and have witnessed growing demand for luxury automobiles in this region. This intimate pop-up format enables us to provide highly personalized consultations and immersive experiences that align perfectly with the expectations of our sophisticated clientele. The digital tools and consultation-focused approach reflect Audi's commitment to elevating the customer journey beyond traditional retail experiences.”

Mr. Balbir Singh Dhillon, Head of Audi India, said, “The Kanpur pop-up store reflects Audi’s commitment to human-centricity and enhanced customer engagement. Uttar Pradesh remains a key market, with luxury car demand growing substantially, especially in cities like Kanpur. The pop-up format allows us to engage directly with customers in the region who value discretion but seek cutting-edge access. We are confident that pop-up store at Kanpur will be well received by our discerning customers and luxury car enthusiasts.”

Focus on Personalized Consultation

The pop-up store is designed to increase brand visibility and customer interaction. Instead of a traditional showroom setup, the format emphasizes hands-on experiences and personalized consultations. Visitors can use digital tools to learn about vehicle features and customization options.

Expanding Customer Engagement

With this new retail approach, Audi India is exploring innovative ways to connect with customers in emerging markets. The Kanpur pop-up store provides a platform for engagement, allowing potential buyers to experience Audi’s products in an interactive environment.